Gainsight Glossary

How To Improve Customer Relationship Management

Gainsight’s Customer Success Management solution integrates with Customer Relationship Management (CRM) systems such as Salesforce.com and uses predictive analytics, data visualization and workflow technologies.

Ways to use Gainsight to Improve Customer Relationship Management

  • Have a 360 degree view of their customers
  • Flag customers that are at-risk
  • Uncover opportunities for growth
  • Manage the workflow involved in driving greater existing spend

By improving customer relationship management you get measurable improvements in churn rate, up-sell velocity and customer success team scalability.

Steps to Improve Customer Relationship Management

  • Combine customer data from disparate sources into a single data warehouse within Salesforce.com
  • Identify true customer health and up-sell opportunities by converting data into insights
  • Provide built-in workflow management and proactive alerts
  • Improve customer relationships management to gain customer loyalty and reduce churn.

Learn more about Improving Customer Relationship Management:

 

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