If you haven’t had a chance to read about our action-packed Q3 release, I strongly urge you to go through this blog post by Karl, our VP of Products. But if you have, I’m sure you are just as excited as we are about all the steps we are taking to help you manage your customers better. The main purpose of this post is to double click on the differences between Gainsight Relationships (a major feature of the Q3 release) and Account hierarchy set-ups. In the process of doing so, I’ll talk through how Relationships can fit your existing structure and improve the success you can deliver to your customers.
Are Relationships just an extension of Account hierarchy? The short answer is, “No.”We see Account hierarchy as a more vertical problem, where you might want to capture how different companies you do business with relate to each other in the real world. Here are a couple of examples:
- Gainsight US and Gainsight India roll into Gainsight Global
- Gainsight Enterprise and Gainsight Consumer roll into Gainsight Inc.
- You sold the same product twice -- to two different teams or Business Units at Gainsight US.
- You sold multiple products to the same team at Gainsight US -- each of these products has its owns complexities and data, and needs to be managed slightly differently.
- You have multiple deployment projects within Gainsight US -- each has to be managed uniquely, and perhaps even scored differently.
- You have multiple teams using the same product instance, and you want to create and manage some higher grouping of these teams.