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Customer-centric strategies to drive growth

Community-Driven Impact: How to Prove and Improve Your Community’s Value thumbnail
Blog Post • January 9, 2024
Community-Driven Impact: How to Prove and Improve Your Community’s Value

By now, the value proposition for a customer community is well-established. Having a community of people who use, improve, and advocate for your product will…

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Pulse Europe 2023: How Zapier Scaled Support Using Community thumbnail
Blog Post • December 21, 2023
Pulse Europe 2023: How Zapier Scaled Support Using Community

In today’s customer-centric world, providing fantastic support is mandatory. But how do you deliver a high level of customer support at scale when a difficult…

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3 Ways Devo Uses Gainsight Customer Communities to Engage Members and Expand Business thumbnail
Blog Post • December 14, 2023
3 Ways Devo Uses Gainsight Customer Communities to Engage Members and Expand Business

It’s no surprise that highly engaged customers tend to be happier, longer-lasting customers. But there’s a catch: It can be a challenge to reach every…

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Illustration depicting the integration of customer education and community as scale engines for customer success in SaaS companies.
Blog Post • December 12, 2023
Customer Education and Community: The Scale Engines of Customer Success

The conventional wisdom at many SaaS companies is that they’re not ready for customer education or customer community. Many leaders say they’re focused on building…

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Introducing Our New Book! Customer Communities: Engage and Retain Customers to Build the Future of Your Business thumbnail
Blog Post • November 13, 2023
Introducing Our New Book! Customer Communities: Engage and Retain Customers to Build the Future of Your Business

In the dynamic landscape where the rules of business are continually evolving, the concept of community has undergone a transformation. Once seen as a support…

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Six Strategies to Jumpstart the First 30 Days of Your Community Launch thumbnail
Blog Post • October 30, 2023
Six Strategies to Jumpstart the First 30 Days of Your Community Launch

We recently published an overview of what to expect in the first 30, 60, and 90 days of launching a customer community. In this article,…

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What to Expect in the First 30, 60, 90 Days of Your Community Launch thumbnail
Blog Post • October 5, 2023
What to Expect in the First 30, 60, 90 Days of Your Community Launch

Launching a Customer Community can feel overwhelming. From building a content strategy to getting your cross-functional teams aligned, there are a lot of boxes to…

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Peer-to-Peer Power: How Sonos Leveraged Gainsight’s Customer Communities to Drive Community Success for 500K Members thumbnail
Blog Post • July 31, 2023
Peer-to-Peer Power: How Sonos Leveraged Gainsight’s Customer Communities to Drive Community Success for 500K Members

In the digital age, customer experience is the bedrock of a successful business, and companies are continuously seeking innovative ways to engage and support their…

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Digital Hub: The Foundation of Community and Digital CS thumbnail
Blog Post • June 14, 2023
Digital Hub: The Foundation of Community and Digital CS

Unless you’ve been living underground clinging to a low-fi lifestyle, then you’ve likely heard of the AI-powered revolution taking the world of Customer Success and…

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Community building
Blog Post • May 4, 2023
The Laws of Community: How to Score in Business Through Community-Building

Robin van Lieshout, Chief Strategy Officer and Remco de Vries, VP of Global Demand Generation at Gainsight, share the laws of Community and how to…

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perfect pair
Blog Post • March 22, 2023
The Perfect Pair: Why Human and Digital-Led Strategies Result in CS Excellence

Peanut butter and jelly, chips and salsa, cookies and cream, some combinations are meant for one another. And although these perfect pairings can be consumed…

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Four Ways Gainsight’s Education Team Uses Community to Extend Learning  thumbnail
Blog Post • March 14, 2023
Four Ways Gainsight’s Education Team Uses Community to Extend Learning 

This article was written by Lila Meyer, Director of Global Education Services, Gainsight.  Before moving into my current role as the Director of Global Education…

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How to Prevent Churn with Community Engagement thumbnail
Blog Post • March 9, 2023
How to Prevent Churn with Community Engagement

Customer churn. It’s on everybody’s mind right now. But are you leveraging your customer community as one of your top tools to recognize and mitigate…

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How to drive durable growth with the community-led and product-led flywheel thumbnail
Blog Post • November 17, 2022
How to drive durable growth with the community-led and product-led flywheel

Originally published on inSided.com on November 17, 2022. If you work in SaaS, you feel the belt-tightening and the pressure to sustain growth heading into…

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How Community helps you achieve durable growth, efficiently thumbnail
Blog Post • September 14, 2022
How Community helps you achieve durable growth, efficiently

SaaS businesses everywhere are recognizing the power of Community and launching plans to implement a community strategy as part of their customer-facing operations. And luckily,…

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Reach, effect, ROI: Measuring the impact of your digital-led Customer Success program thumbnail
Blog Post • August 20, 2021
Reach, effect, ROI: Measuring the impact of your digital-led Customer Success program

Originally published on inSided.com on August 20, 2021. New week, new knowledge! It’s time for another post in our series, This is Digital Customer Success,…

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The misuse of tech-touch strategies in Customer Success – and how to fix it thumbnail
Blog Post • January 22, 2021
The misuse of tech-touch strategies in Customer Success – and how to fix it

Originally published on inSided.com on January 22, 2021. Today’s customers have high expectations, and in SaaS, selling never really ends. B2B buying cycles are long…

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A guide for B2B Community Managers everywhere thumbnail
Blog Post • February 12, 2020
A guide for B2B Community Managers everywhere

Originally published on inSided.com on February 12, 2020. Here at inSided, we talk a lot about online communities and the benefits they bring to SaaS…

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How to Grow Your Online Community at Lightning Speed thumbnail
Blog Post • November 15, 2018
How to Grow Your Online Community at Lightning Speed

Originally published on inSided.com on November 15, 2018. There are dozens of online community variations, and as the digital landscape grows and grows, the sheer…

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