As the tech market enters a new phase, organizations are determining what’s important during the downturn—and what’s important to their customers. SaaS companies in particular are asking themselves how to... read more →
As a Sales Leader, I am deeply focused on how to maintain & maximize revenue during the currently unfolding & rapidly changing COVID landscape. I find myself racked with questions... read more →
If you’re like every sales team right now, COVID-19 has done a number on your new logo pipeline and blown up your forecast. Uncertainty has caused prospects to tighten their... read more →
What really makes a user a power user? Is it the length of time in the product? Is it their knowledge of shortcuts or advanced workflows? It’s questions like these... read more →
Put an End to Revenue Leakage If you run a subscription business, you understand how critical revenue predictability is. Knowing which renewals are non-events versus which ones are at-risk helps... read more →
It Pays to Stay Informed About Your Customers and Prospects Whether you are a Sales Exec hunting for additional revenue or a Customer Success leader working to ensure a customer... read more →
If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.” Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was... read more →
When I started drafting this, I was flying back from Pulse Europe where I delivered a couple of sessions on Customer Marketing (Advocacy). This is a very popular topic in... read more →
Allison Pickens is VP of Customer Success & Business Operations at Gainsight. Will Robins is on the Business Operations team at Gainsight. Generating advocacy is one of the most important... read more →
