Advocacy—it’s the secret sauce of successful companies. Customers create important social proof that accelerates deal cycles, generates demand, and fortifies your company’s brand. Advocates are more engaged, they renew at... read more →
When I started drafting this, I was flying back from Pulse Europe where I delivered a couple of sessions on Customer Marketing (Advocacy). This is a very popular topic in... read more →
Allison Pickens is VP of Customer Success & Business Operations at Gainsight. Will Robins is on the Business Operations team at Gainsight. Generating advocacy is one of the most important... read more →
Nikhil Hasija is the CEO of Azuqua, an integration platform that empowers unified customer experiences by connecting the applications, data, and processes across siloed teams in order to increase customer... read more →
One of the biggest ways CSMs can add value to their company is by identifying clients who are ready for an upsell. Timing is everything. Too early and you’ll only... read more →
The power of a customer’s own words to describe and share their experience with your company can not be undervalued. Today, Gainsight and Boulder Logic announce an integration of Boulder... read more →
Customer Success: Who Owns Upsell and Renewal? When it comes to Customer Success Management, the question of "Who owns Upsell and Renewal?" comes up quite frequently. That question is generally... read more →
Did you know? The fastest growing SaaS companies add 3X more ACV from upsells than companies growing slowly according the 2014 Pacific Crest SaaS Survey. Upsells accelerate growth, expand Customer... read more →
At forward-thinking companies, Customer Success is no longer just an organization, it’s an attitude. Building a customer-driven enterprise requires a collaborative effort and shared vision across the entire company. Today,... read more →