As a Sales Leader, I am deeply focused on how to maintain & maximize revenue during the currently unfolding & rapidly changing COVID landscape. I find myself racked with questions... read more →
If you’re like every sales team right now, COVID-19 has done a number on your new logo pipeline and blown up your forecast. Uncertainty has caused prospects to tighten their... read more →
What really makes a user a power user? Is it the length of time in the product? Is it their knowledge of shortcuts or advanced workflows? It’s questions like these... read more →
Put an End to Revenue Leakage If you run a subscription business, you understand how critical revenue predictability is. Knowing which renewals are non-events versus which ones are at-risk helps... read more →
It Pays to Stay Informed About Your Customers and Prospects Whether you are a Sales Exec hunting for additional revenue or a Customer Success leader working to ensure a customer... read more →
If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.” Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was... read more →
Advocacy—it’s the secret sauce of successful companies. Customers create important social proof that accelerates deal cycles, generates demand, and fortifies your company’s brand. Advocates are more engaged, they renew at... read more →
When I started drafting this, I was flying back from Pulse Europe where I delivered a couple of sessions on Customer Marketing (Advocacy). This is a very popular topic in... read more →
Allison Pickens is VP of Customer Success & Business Operations at Gainsight. Will Robins is on the Business Operations team at Gainsight. Generating advocacy is one of the most important... read more →
Nikhil Hasija is the CEO of Azuqua, an integration platform that empowers unified customer experiences by connecting the applications, data, and processes across siloed teams in order to increase customer... read more →