Product positioning is one of the most powerful tools we have at our disposal as product people. Mastering this concept could be the difference between success and failure of your... read more →
Wednesday, April 22 | 2:00 p.m. GMT+1 (9:00 a.m. ET) In a career where face-to-face interactions are essential, we have recently found ourselves in a situation of uncertainty. We are... read more →
When the future is unknown, how do you make the right decisions for your product? In this current economic and working climate, it’s critical that product managers lean into the... read more →
The COVID-19 pandemic is fundamentally changing how we practice and experience healthcare in the United States and digital health platforms, like yours, are at the heart of this transformation. Because... read more →
Your customers accept nothing less than a seamless customer experience. But for a company of Cisco's scale, the logistics of delivering that require true innovation. That innovation happens at the... read more →
I recently had a fun/not-fun experience with one of the big event ticketing companies. Love them or hate them (hi, Taylor Swift), you kind of have to use this sort... read more →
If you want to create successful customers, you need to be with them outside and inside of your product. But while this can supercharge the customer journey, it brings with... read more →
A lot of ink and energy is spent discussing Marketing and Sales alignment—and with good reason. For most businesses, successful go-to-market depends on aligned execution between Marketing and Sales teams.... read more →
For subscription businesses, it’s abundantly clear that your customers have choices (and power) like they’ve never had before. There are many reasons why customer accounts can be “at risk” and... read more →
Jennifer Yorke is the Managing Director, EMEA Client Success at Bazaarvoice. Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. She has... read more →