A lot of ink and energy is spent discussing Marketing and Sales alignment—and with good reason. For most businesses, successful go-to-market depends on aligned execution between Marketing and Sales teams.... read more →
For subscription businesses, it’s abundantly clear that your customers have choices (and power) like they’ve never had before. There are many reasons why customer accounts can be “at risk” and... read more →
Jennifer Yorke is the Managing Director, EMEA Client Success at Bazaarvoice. Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. She has... read more →
This blog post was co-authored by Allison Pickens and Chris Doell. Allison Pickens is Chief Customer Officer at Gainsight. Chris Doell leads Customer Success for Cisco's Cloud Security Division. Many... read more →
Creating a Customer Success-Focused Enterprise While Customer Success Management may be defined as a specific department inside an organization - or even a functional role - Customer Success requires significant... read more →
As companies mature, organizations that were at one time encompassed in one person, become separate and distinct. Early on at many software companies, one person might be responsible for training,... read more →
Although the title says “aligning”, the most important thing in this particular subject might be “defining”. Because so many Customer Success organizations grow up in the Services part of the... read more →