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If you're like me, you probably feel like the world we live in is completely different from what it was even just a few weeks ago. Companies, as well as... read more →
According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the... read more →
Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and... read more →
Have you ever had that feeling where you looked around a room and wondered if everyone was thinking the same thing, but no one was saying anything? The Emperor's New... read more →
Take a look at two NPS responses: “They have been a great partner. But as we look to the future, we’re rethinking how we do things and there are other... read more →
We’ve all been there. After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. We get... read more →
The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in... read more →
You want to build a product your customers love. Luckily, they're eager to tell you exactly what they desire. But if that’s the case, how come so many products aren’t... read more →
Four out of five B2B companies expect to compete based on CX alone. But will they actually? For most of them, the answer is no. It should come at no... read more →