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Five Questions to Ask When Creating Your First Tech Touch Customer Segment

It is not uncommon for companies to transition customers to varying segments, especially during an economic downturn. The expectation to do more with less has companies reallocating and stretching internal... read more →
  • September 28, 2020
  • Lauren Kennedy
  • No Comments
  • Best Practices, Customer Segmentation

The Importance Of “Importance”

Take a look at two NPS responses: “They have been a great partner. But as we look to the future, we’re rethinking how we do things and there are other... read more →
  • November 18, 2019
  • Jon Klein
  • No Comments
  • Best Practices, Customer Segmentation, _Customer Experience, _Partner Post

Data Designer

Gainsight's Data Designer helps you do more with your customer data Introducing the first data exploration solution purpose-built for Customer Success teams. Data Designer gives you a faster path to... read more →
  • November 12, 2019
  • mstone
  • Customer Segmentation, Customer Success at Scale, Evaluating CS Technology, _Customer Success, _Ebook, _Product
Lessons Learned From Segmenting Customers in EMEA

Lessons Learned From Segmenting Customers in EMEA

Russ Drury is the Director of Customer Success at Workfront, a cloud-based project management software company. He leads the Customer Experience organisation in EMEA, heading up the Professional Services implementation... read more →
  • August 15, 2017
  • Russ Drury
  • No Comments
  • Customer Segmentation, _Customer Success

How We Segmented Our Company – Not Just Customers

Nick Mehta is CEO at Gainsight. Allison Pickens is VP of Customer Success & Business Operations at Gainsight. Rolling out company-wide segmentation was probably the most productive initiative that our... read more →
  • January 20, 2017
  • Allison Pickens
  • 3 Comments
  • Customer Segmentation, _Customer Success

How Customer Segmentation Can Save Your Sanity AND Drive Consistent Growth

This blog is the second of five based on anonymized discussions from CCO Summit 2016. Read the first here. One of the biggest factors that has led to the explosion... read more →
  • March 10, 2016
  • Matthew Klassen
  • 1 Comment
  • Best Practices, Customer Segmentation, _Customer Success

How to Segment Your Customers & Make Tough Trade-offs

Allison Pickens is VP of Customer Success & Business Operations at Gainsight I’ve previously written about how CSM leaders can take on cross-functional leadership roles. Here’s another opportunity for cross-functional... read more →
  • August 17, 2015
  • Allison Pickens
  • 1 Comment
  • Customer Segmentation, _Customer Success

Recent Posts

  • 5 Things I Learned from 200+ CS Career Coaching Conversations In 2020
  • Change the Game in 5 Minutes: How Jamf Scaled to 20M users in 2020 While Maintaining Retention and Health Scores!
  • How Gainsight Uses An Outcomes Based Framework to Drive NDR
  • Preserving Revenue with PX: How Measuring NDR is Easier With Retention Focus
  • When a “Green” Customer Churns: Learnings from Data and Churn Interviews

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