According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the... read more →
Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and... read more →
Take a look at two NPS responses: “They have been a great partner. But as we look to the future, we’re rethinking how we do things and there are other... read more →
We’ve all been there. After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. We get... read more →
If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.” Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was... read more →
In 2018, the average company spent $343,000 on SaaS. In this same report, it was also determined that the average business employee uses eight different SaaS tools to do their daily... read more →
The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in... read more →
We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing... read more →
As a customer success professional, you talk to your customers every day and gather a ton of feedback straight from the frontlines. This is real-time, super-rich data. It comes directly... read more →
“Why should my Customer Success (CS) teams think marketing?” That's a question I often hear from CS leaders. My short answer is that CS must evolve with the customer experience,... read more →