As a customer success professional, you talk to your customers every day and gather a ton of feedback straight from the frontlines. This is real-time, super-rich data. It comes directly...
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“Why should my Customer Success (CS) teams think marketing?” That's a question I often hear from CS leaders. My short answer is that CS must evolve with the customer experience,...
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Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the...
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As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean...
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It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What's murkier is the operational process to actually put those dollars in your...
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You want growth? Your customers' health is more important than your top of funnel. It sounds counter-intuitive, but it's true. Over half of customers believe their experience is more important...
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Falcon.io is an innovative all-in-one platform that helps companies ensure their customer experience across social media. Falcon’s software opens up a world of customer data to digital marketers at Toyota,...
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Synopsis The evolution of the Customer Success (CS) profession is reaching an inflection point. What started with a few innovative companies and executives looking for ways to support the unique...
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FirstFuel Software is a pureplay SaaS company specializing in cloud-based business customer engagement for energy providers in North America and Europe. Their software helps over 30 energy providers improve customer...
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The enterprise software industry is in the midst of a transformation that is redefining licensing models, time to value expectations, and the delivery of services. The shift to subscription based...
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