You track the way your customers use your product. You engage them at different milestones. But did you know that how you reach out to customers at each stage of... read more →
So you’ve designed, built, and shipped your product. Job’s over from a development perspective, right? Not so fast! Product Management (PM) teams aren’t successful until customers are adopting and using.... read more →
Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” Ford’s sentiment highlights the risk of developing products based on what customers... read more →
Although I don’t believe that product adoption is the complete story of customer health, there’s no denying that it is a critical aspect. It is the primary factor in the... read more →
For many, the thinking is that there’s a lot of customer information out there that might have some minimal value, but if you could just get a handle on how/if... read more →