Revenue. It's the bottom line for any business. But in the new economy, it's not enough to build a company on one-time transactions. Today's customers demand successful outcomes and great... read more →
Signing new customers costs five times as much as retaining old ones. So why are businesses failing at renewals? One of the most common problems I see in forecasting renewals... read more →
If you're a Revenue leader, chances are you care about two pretty straightforward things: 1) acquiring new customers and 2) selling more to existing ones. But when it comes to... read more →
Revenue leaders who own both renewals as well as new business recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a... read more →
Introduction There are all kinds of ways to make money in business. You can sell a good or a service for cash straight up. You can rent your assets for... read more →
It's basically the holy grail of subscription business: how can you accurately and scientifically predict whether a customer is going to renew or not? Seeing the future of your revenue... read more →
A dramatic shift is underway. After a sustained period of historic growth over the last few years, successful companies are re‐examining their priorities and looking for new ways to drive... read more →