Higher Logic Enables Predictable, Data-Driven Renewal Forecasting to Scale With the Long Tail Using Renewal Center from Gainsight
As the industry-leading SaaS engagement platform of associations and B2B organizations, Higher Logic enables more than 2.7 billion community interactions annually. It supports 3,000+ customers across 21 countries worldwide and was named one of 2019's fastest-growing private companies in the U.S. by Inc. 5000.
To forecast renewal opportunities for over 3,000 customers, the company’s finance team had to run weekly reports on renewal forecasts and the Chief Customer Officer had to reconcile this with the customer information CSMs captured in Gainsight. Higher Logic chose Gainsight Renewal Center to enable a better renewal forecasting process.
With Gainsight Renewal Center, Higher Logic has been empowered to:
- Quickly and easily identify accounts up for renewal and at risk
- Zero in on the portfolio of customers that need attention
- Incentivize CSM behaviors associated with driving on-time renewals
Read the case study to learn more about how Gainsight Renewal Center enables Higher Logic to scale with the long tail of its customers.