Infobip Gains New Insights into Product Usage and Drives 8% Increase in Feature Adoption With Gainsight
Founded in 2006, Infobip is a global cloud communications company for businesses and a leader in omnichannel engagement, offering a Communication Platform as a Service (CPaaS). Serving SMBs to large enterprises, Infobip counts Burger King, L’Occitane, Salesforce, and Uber among its clients.
The company has long taken pride in being customer centric. However, its product development team was hampered in gaining a deep understanding of how customers were using products, which features they found most valuable, and how to advise on extracting further value. To enable customer centricity while experiencing rapid growth, Infobip deployed Gainsight PX.
With Gainsight PX, Infobip has:
- Gained a single tool for analytics and contextual engagement
- Improved product usage and adoption
- Evolved the way it handles product development
Read the case study to learn more about how Gainsight PX enables Infobip to gain new insights into product usage and drive higher adoption.