The 3 Essential Elements of a Modern Voice of Customer Program Image

The 3 Essential Elements of a Modern Voice of Customer Program

Almost every company is actively reaching out to customers to gather critical feedback.

The signals and voices you receive from your client base can have a huge impact on your strategy and tactics. According to Gartner, 95% of B2B companies have a voice of customer mechanism.

But only 35% take action on that feedback.

So why is there such a huge gap between the companies that gather feedback and the companies that act on it? And that's the beginning of the missed opportunities. Even fewer companies implement improvements and close the loop with customers.

If your VoC program begins and ends with collecting feedback, you're not just mitigating the benefits, you're actively hurting yourself.

Join Jessica Pfeifer, CCO of Wootric, and Tyler McNally, Director of Customer Success at Gainsight, as they breakdown the three integral parts of a best practices Voice of Customer program.

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