Challenging Your Customers Can Backfire: Why A Provocative Approach Falls Short in Two Critical Conversations Image

Challenging Your Customers Can Backfire: Why A Provocative Approach Falls Short in Two Critical Conversations

Challenging prospects is a proven method to get them to do something different. But what about when it’s time to convince your customers to renew with you or even get them to pay more? For these “why stay” and “why pay” moments, challenging your customers will actually backfire—and there’s research to prove it. There’s a right way to drive revenue growth from your customer base.

Join Tim Riesterer, co-author of “The Three Value Conversations,” and Allison Pickens, Chief Customer Officer at Gainsight, and learn how to convince your customers to stick with you and pay more while simultaneously improving the relationship. Learn how to:

  • Create your own “why stay” story using a tested and proven framework to dramatically increase your renewal and retention rates.
  • Construct price increase messaging that will drive more revenue and preserve customer relationships.
  • Leverage data-driven insights into customer health and risk to dramatically improve your expansion metrics.
  • Improve alignment between all customer-facing teams to surface and capitalize on upsell opportunities.
  • Convert your most successful customers into three actionable leads for revenue growth.

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