Courting and Cross-selling: The Secrets of Low-churn SaaS Firms Image

Courting and Cross-selling: The Secrets of Low-churn SaaS Firms

  McKinsey & Company's research into SaaS companies serving large and mid-enterprise customers shows that companies with annual churn rates of 20% or more see slower growth in annual recurring revenue than others that manage to hold onto their customers. Join Shawn Lankton and Brian Stafford from McKinsey & Company in a conversation with Gainsight CEO Nick Mehta as they double click into the findings of their latest SaaSRadar research.
Specifically you'll learn:
  • How a great product experience can drive customer stickiness.
  • Why cross-sell directly impacts churn reduction.
  • How Customer Success teams are implementing proactive strategies to fight churn.
When:  Recorded August 13th at 10:00 AM PST
Who:
  • Shawn Lankton, Associate Principal, McKinsey & Company
  • Brian Stafford, Partner, McKinsey & Company
  • Nick Mehta, CEO, Gainsight
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