Customer Success + Marketing: How to Team Up to Boost Advocacy Image

Customer Success + Marketing: How to Team Up to Boost Advocacy

Advocacy—it’s the secret sauce of successful companies. Customers create important social proof that accelerates deal cycles, generates demand, and fortifies your company’s brand. Advocates are more engaged, they renew at a greater rate, and they expand their footprints more predictably. But how do you earn that business capital from your customers?

Advocacy isn’t an accident. You can operationalize processes to consistently convert successful customers into engaged advocates, creating meaningful gains in core metrics from NPS to CSAT to pipeline and expansion dollars and much more.

In this webinar, you’ll get real-world cross-functional plays that will help you reach out to customers at key moments in the life cycle for advocacy actions like contributions to case studies, webinars, videos, online reviews, and other valuable assets.

Join Howard Tarnoff (Founder & Managing Director of Customer Success LLC) and Carlos Gonzalez (Vice President of Customer Success Operations at Ceridian) as they reveal the advocacy playbooks they used to:

  • Close deals faster and drive up margins
  • Reduce burdens on Support through a thriving community
  • Reduce time-to-value and increase "stickiness"
  • Mobilize successful customers to advocacy actions
  • And much more
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