If you have a B2B sales model, you probably regularly get requests from prospects to talk to your customers. This presents some common challenges:
- How do you find a customer who fits the criteria?
- How do you confirm whether a customer is happy?
- How do you make sure you don't overuse your biggest advocates?
At Gainsight, we use our product to find good reference fits, collaborate across our Sales, Customer Success, Services, and Exec teams, and track when a customer agrees to a reference call. In this webinar, we'll review the key elements of our Sales References program and how we use Gainsight to manage it.