How D&B Built a Personalized, Point-of-Consumption Customer Training Program That Drove Results
Training your customers on how to use your product is a continuous process, and it’s particularly daunting to do it at scale. But anyone who has ever designed a training program knows that the key to success is actually quite simple: you just need to identify the most high-value training assets and, more importantly, get them in front of your users wherever they are.
Dun and Bradstreet (D&B), an organization that provides commercial data, analytics, and insights for businesses, understands this deeply, which is why they leveraged the partnership between Gainsight PX and Thought Industries to up their training game. The Thought Industries and Gainsight PX integration enabled D&B to include their training materials directly within the PX Knowledge Center Bot, a resource popup window that lives at the bottom of every page of their product. When users click on the Bot, they are presented with the training materials most relevant to them and can search for courses and materials – all without leaving the D&B application. In this way, D&B was able to deliver personalized training to thousands of users organically at the point of consumption.
In this webinar, hear from D&B about how this exciting partnership took their training program to the next level. You will learn:
- How to deliver meaningful point-of-consumption product training
- How to personalize training at scale
- How to measure the impact of your training program on product adoption