They say it takes a village to raise a child, but the same is true when it comes to retaining your customers. Everyone needs to pull together from the people who build your product or service to the people who sell and market it—and everybody in between.
Depending on your business model, your company could have half a dozen or more departments who "own" at least one touch point with your customer. So how do you ensure that each experience at every touch point with all your teams is consistently on message?
Join Ganesh Subramanian, Director of Product Marketing at Gainsight, and Jesse Ariss, Senior Product Marketing Manager at Vidyard, as they discuss the strategy of cross-function customer experience (CX) as a part of a company-wide focus on Customer Success.
In this webinar, you'll learn:
- Who should own Customer Experience
- How to coordinate right-time, right-message communications
- How to align Support, Product, Sales & Marketing, Account Management, CSM, and all other customer-facing functions
- How to measure and benchmark key CX metrics
- And much more