Hg talks to functional experts & operators in the field to share their experiences when growing a business in tech space.
In this podcast, Dan Steinman, General Manager of EMEA at Gainsight, answers these questions:
- Why Sales and marketing alignment is not the whole answer
- What is the recipe for success in aligning the whole company?
- Should you sell to everyone?
- Where can we start to see quick results with respect to increasing alignment?
- If you don't have a defined CS function, what characteristics should you look for?