Managing Churn During COVID-19: A Conversation with Bessemer

As SaaS leaders tackle the unexpected management implications of COVID-19, there has never been a better time to double down on retention strategies to minimize churn. Existing customers become the lifeblood of every SaaS company during an economic downturn. When each line item is fair game, renewing emphasis on Customer Success and using data to predict churn becomes an increasingly powerful way to help plan future quarters.

Watch this webinar to find out what Bessemer Venture Partners sees in the venture capital community and hear how Gainsight leaders are increasing their retention efforts to manage churn.

In this webinar, you’ll learn:

• The increasing importance of Customer Success in an economic downturn
• The early indicators in the venture capital community
• Specific performance indicators and segmentation to analyze your customer books to minimize churn
• And much more.