Product positioning is one of the most powerful tools we have at our disposal as product people. Mastering this concept could be the difference between success and failure of your product.
In times of economic volatility, product positioning is more critical than ever before. Not only is the technology landscape extremely crowded already, but businesses are also under pressure to shift their GTM to be digitised, scalable, and data-driven. In this webinar, you’ll hear from the CEO of Ambient Strategies, April Dunford. April is the author of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. Joining April is Gainsight PX CTO, Mickey Alon, and GM of Gainsight EMEA, Ryan Toben.
In this webinar, you’ll learn how to:
- Make complex products easy for customers to understand and love
- Deliberately position products in times of economic uncertainty
- Break positioning down into pieces and follow a structured process