Tiering, Prioritising, and Segmenting Your Customers Image

Tiering, Prioritising, and Segmenting Your Customers

At some point, every company learns an important lesson: All customers are not created equal. Segmenting your customers becomes a financial necessity, especially in a recurring revenue business. Join Dan Steinman, GM of Gainsight EMEA, and Russ Drury, Director of Customer Success at Workfront, discuss the nuances of tiering and prioritising your customer base with a segmentation strategy. Dan and Russ will explain why segmentation is so important, what variables matter when segmenting, what your first steps are after you've developed a segmentation plan, and how segmentation will affect your team structure. In this webinar, you'll learn different tiering approaches and how to prioritise your customer engagement across segments.
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