Tiering, Prioritising, and Segmenting Your Customers

At some point, every company learns an important lesson: All customers are not created equal. Segmenting your customers becomes a financial necessity, especially in a recurring revenue business.

Join us at 10:00 a.m. GMT+1 on Thursday, the 24th of August, as Dan Steinman, GM of Gainsight EMEA, and Russ Drury, Director of Customer Success at Workfront, discuss the nuances of tiering and prioritising your customer base with a segmentation strategy.

Dan and Russ will explain why segmentation is so important, what variables matter when segmenting, what your first steps are after you've developed a segmentation plan, and how segmentation will affect your team structure. In this webinar, you'll learn different tiering approaches and how to prioritise your customer engagement across segments.

Can't attend live? Register anyway and you'll receive a copy of the slides and recording as soon as the webinar concludes.

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