Gainsight Glossary

Customer Experience Strategy

More number of companies are going all out to improve their customer experience strategy in order to improve their revenue growth. A good strategy enables you to bring about positive customer experience, leading to faster organic growth and revenue.

Gainsight is a customer success platform that automates workflow for customer retention to improve customer experience in the long run. Gainsight’s Customer Satisfaction Module enables you to conduct a variety of “Relationship Surveys,” including Net Promoter Score (NPS) and “Transaction” surveys. The module automates the survey creation, publication, distribution, collection and analysis processes. This saves valuable time and resources and enables users to obtain valuable information and insight into customer preferences.

Gainsight identifies causes of churn, creates a foundation for keeping your customer data and maximizes profitability. With Gainsight data, you can determine the type of questions, response options, participants, deployment method (email, agent activated, embedded within application, etc.) and delivery schedule to best fit your company’s needs. You can also quickly generate reports which can be shared with others.

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