Gainsight Glossary

How To Measure Customer Retention

Businesses today use data, analytics and automation to give their teams the edge they need to acquire new customers. However, once new customers ramp up, isolated databases, guesswork and manual handling of data can leave companies blind to the actual condition of those customers.

How to measure customer retention is key to understanding where your company is, and where it needs to go.

That’s why progressive companies are closely examining customer data in order to be proactive about identifying customers with uncertain loyaties while growing the lifetime others who are firmly committed to your business and solution. With Gainsight, your business can leverage internal and external customer intelligence and automation to proactively measure customer retention, reduce unexpected churn and identify upsell opportunities.

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