Gainsight Glossary

What is a Customer Engagement Model?

A customer engagement model is the approach that companies take to engaging and building relationships with their customers. A great customer engagement model will greatly improve trial conversions, customer satisfaction, revenue per customer, and customer retention.

Why are Customer Engagement Models Important?

Proactive customer engagement is crucial for customer success. Customer engagement is no longer a series of one-off experiences, but an ongoing process. Customer acquisition is no longer the end, rather the beginning of the story for companies.

Companies understand that customer acquisition is as important as customer engagement. Regardless of whether your company provides great customer success or not, it is important that proactive engagement with customers is managed by an engagement model. That’s why customer-driven enterprises are using Gainsight.

Gainsight’s Approach to Customer Engagement

Gainsight’s model greatly improves trial conversions, customer success, customer satisfaction, revenue per customer, and customer retention. Our Customer Engagement model empowers businesses with the right tools that drive an increase in the Customer Lifetime Value.

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