Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation.

What you'll learn:

  • In-demand skill sets you can leverage or acquire to implement a successful customer marketing program
  • The common metrics companies are using to measure their marketing efforts
  • Recommendations to apply to your own customer marketing initiatives to boost your revenue