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What Makes A Company IPO-Worthy? Image

What Makes A Company IPO-Worthy?

By Saphiya Hindeyeh

Because customer acquisition is so costly for tech firms, they turn to customer success software like Gainsight — used by Eventbrite, PluralSight, Yext, Okta, and multiple other members of the 2017-2018 IPO class — to maximize the value of existing customers. By identifying signs of trouble, such as short session lengths, before customers leave, tech firms increase their LTV without adding to acquisition costs.