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Customer Imperative

We are a management consulting firm that works exclusively with B2B software companies. We specialize in definition and implementation of revenue growth strategies through customer success.

Our team has experience inside of publicly traded, private equity and venture-backed software companies across functions including sales, marketing, customer success, client services, support and product management.

How do we work?

We utilize a Build - Operate - Transfer methodology to engage with our clients. Our methodology and structured projects accelerate your efforts to transform customer success within your organization while preparing your team to drive these initiatives in the long term.

Who do we serve?

  • CEOs
  • Boards
  • Executives within Sales, Marketing, Product, Finance, HR and Customer Success

Growth and Profitability Methodology

We provide strategic support to CEOs, CROs, COOs and Customer Success leaders to help you evolve faster:

Customer Lifecycle

Define the foundational components of your customer journey including segmentation, customer journey and CX measurement

Customer Success Management

Identify the right mix of digital and human touch to help your customers achieve their desired outcomes with your products and services

Client Services

Rock-solid customer onboarding methodology and customer care are must-have components of a high growth SaaS company

Talent Strategy

Develop scorecards for each role which include the skills and behaviors required to operate a high-performance customer success organization