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Building Programs That Drive Adoption at Scale

Speakers: KC Duggan, JT Eborn, Melissa Allen, Lane Holt

Session Abstract

At the core of retention and growth is adoption. If customers aren’t adopting your product, they probably aren’t seeing value and will likely churn come renewal time. And on the other side of the coin, if your internal teams aren’t adopting the tools at their disposal, your business likely can’t deliver the experience and outcomes that keep your customers coming back time and time again.

So how can your business focus holistically on adoption as a lever for success and growth? During this session, our panelists will discuss their unique approaches to drive adoption both internally and in their customer base. Attendees will learn:
• Why it’s so important to focus on adoption as an path to success
• Tips for creating programs that successfully power adoption
• How to measure the success of your strategy and iterate as needed