Netflix’s Customer Obsession

Speakers: Gibson Biddle

Session Abstract

In this highly interactive talk, Gib shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing ways.You’ll learn how Netflix employs consumer science using four sources of consumer insight: qualitative, survey, existing data, and AB tests. Gib will demonstrate how Netflix put these ideas into practice with mini-cases that demonstrate how Netflix developed its personalization technology to connect members with movies they’ll love. The results will surprise you.