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Trial With Benefits: How to Use Your Free Trial to Drive Quicker Time to Value

Speakers: Manish Devgan, Georgi Donev

Session Abstract

Product Experience is a large part of the customer journey. The product experience is central to our product vision and one of the main reasons for our success. To provide the best possible experience and service, we have focused on understanding our users’ journey and evolved our capabilities along the way. For us, the onboarding starts before our trialists even become paying customers.

In the session, we will share lessons learned and best practices that have served our users well and helped us grow our customer base. We will also share the strategy that has helped unlock a much superior engagement model with our customers.