What Customers Want: 5 Key Insights from Hundreds of Churn Interviews

Speakers: Natasha Narayan

Session Abstract

IcebergIQ has conducted hundreds of churn interviews on behalf of B2B software companies. Often interviewees will use examples of being in a relationship when speaking about the partnership with their vendor. Join us to learn about emerging themes as to what makes or breaks a CSM relationship along the way:

•The Early Stages
•Unexpected Life Events
•Dynamics Change
•Keeping It Special
•The Breakup (If It Happens)
Plus, we’ll share anonymized customer quotes so you can hear from customers in their own words.

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