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Why Customer Value Management Solidifies Customer Retention and Ensures Upsell

Speakers: Sterling Cottam

Session Abstract

In today’s SaaS economy, contracts are up for evaluation every year as a part of their renewal cycle. While 100% renewal rates used to be viewed as success, SaaS executives know that is no longer enough, as industry leaders are recognizing 120-130% Net Retention Rates. In this session you’ll learn:
* How can customer success organizations break through to not just secure renewals, but expand and grow them?
* Why it’s critical to track, quantify and communicate the value your solutions are helping their customers realize, elevating the conversation beyond adoption and support tickets to measurable business outcomes.
* The next frontier for customer success organizations and why communicating value continuously throughout a customer engagement will help establish a customer for life.

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