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Managing Uncertainty: How to Focus Your Product Strategy

Speakers: Melissa Perri

Session Abstract

No matter the environment, scaling companies don’t fail because they lack ideas – they fail when they can’t hone in on the best ideas and then organize around them. Instead, they blindly build and build without clear purpose, spread their resources and efforts thin, and fall straight into the “Build Trap.” In this session, we’ll learn how to create and deploy a product strategy that is grounded in data and business goals, and that accounts for uncertainty. Now more than ever, it’s time to prioritize around your core value drivers and set your teams up for success.

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