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10 Marketing Questions to Ask Before Launching a Product

Speakers: Yasmeen Turayhi, Product Marketing Executive Consultant, Modern Product

Session Abstract

Join Yasmeen Turayhi, Founder of Modern Product and Author of Product Marketing Debunked and The Launch: A Product Marketer’s Guide, as she shares 10 key questions that every product manager should ask before launching a product. In this session, attendees will learn best practices for ensuring a successful launch, including how to drive the cross-functional collaboration with right stakeholders and strategies for guiding customers to value from first use of your new product or feature.

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