How Infobip Accelerated Growth by Shifting from a Sales-Led to Product-Led Model

Session Abstract

In this session, Group Product Manager Ana Zrno will share Infobip’s path from a sales-led to a product-led growth model and lessons learned along the way. Attendees will learn:
• The benefits of making the shift to a product-led model
• Top things to focus on/consider as you make this shift and pitfalls to avoid
• How to think about continuing to evolve your strategy and measure success

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