Data, insights and their interpretation are key to the success of products. They help product teams understand broader trends and customer needs, help validate intuition and beliefs on what customers need as well as determine if the product launches are having the intended effect. However, there is a trade off – one can wait for more data to ensure a successful product release while risking a slow and untimely launch. Or one can go for a quick launch, primarily informed by intuition but risking failure. In this talk, Sid Shah, Director, Product Analytics @ Google Maps will share a systematic approach and several examples on getting the balance between data and intuition right while building products at scale.