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Introducing Product-Led Growth to a High-Touch Organization: A Story from Infobip

Speakers: Ana Zrno

Session Abstract

Join Ana Zrno, Group Product Manager at Infobip, as she walks through the introduction of product-led growth in an enterprise cPaaS/SaaS company with a traditionally high-touch approach. The story follows Infobip’s journey, and lessons learned as they expanded into new market segments by turning the product into a growth engine for customer acquisition, expansion, and retention.