TSIA and Gainsight: Defining the Customer Engagement Life Cycle Image

TSIA and Gainsight: Defining the Customer Engagement Life Cycle

Customer-centricity is a crucial cultural asset that has tangible benefits for any company. But when culture becomes process is how the real ROI is revealed. In successful tech companies, those processes are built around product adoption. Technology companies ultimately need to guide customers through a lifecycle that starts at the moment of purchase and ends with the customer buying more technology. This paper will walk you through the defining facets of a mature and complete customer engagement lifecycle:
  • The four phases of the customer engagement lifecycle.
  • The top 14 business processes related to the customer engagement lifecycle.
  • References to emerging best practices related to the customer engagement lifecycle.
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