Forrester’s Get Started with Customer Success Image

Forrester’s Get Started with Customer Success

This whitepaper reveals why Customer Success is a critical role in a company's success and outlines Forrester Research's four steps to starting a thriving Customer Success organization.

Why Download?

Forrester Research evaluated the emerging role and responsibilities of Customer Success. While conducting in-depth interviews with customer success professionals in Enterprise B2B SaaS companies, Forrester concluded that there are four basic steps in establishing and maturing a customer success organization. Those four steps are the basis for this report.

  • How do I articulate a customer engagement strategy?
  • What's the best way to manage at-risk customers?
  • What data needs to be tracked to predict customer health?
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