This whitepaper explains how to calculate and use health scores for data-driven customer conversations and outlines why Forrester believes there's no "magic number" for customer health.
Calculating customer health – to show both customer satisfaction and loyalty – is a primary focus for Customer Success managers. A successful customer base is what keeps a subscription business alive and thriving. Forrester Research dives deep into the topic of customer health, explaining how to have information-driven conversations with customers to deliver immediate value.
- Why is customer success becoming an executive priority?
- How can a health score help me communicate with customers?
- What data needs to be tracked to predict customer health?