Forrester’s Measuring Customer Health Image

Forrester’s Measuring Customer Health

This whitepaper explains how to calculate and use health scores for data-driven customer conversations and outlines why Forrester believes there’s no “magic number” for customer health.

Why Download?

Calculating customer health – to show both customer satisfaction and loyalty – is a primary focus for Customer Success managers. A successful customer base is what keeps a subscription business alive and thriving. Forrester Research dives deep into the topic of customer health, explaining how to have information-driven conversations with customers to deliver immediate value.

  • Why is customer success becoming an executive priority?
  • How can a health score help me communicate with customers?
  • What data needs to be tracked to predict customer health?