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The 10 Laws of Customer Success

This eBook features a collection of 10 Customer Success Laws built by industry luminaries from companies like Gainsight, Box, Clarizen, Talend, and Bessemer Venture Partners.

Why download?

Discover the 10 Laws of Customer Success, curated by CEOs, Chief Customer Officers, and SVPs of Customer Success from leading B2B technology companies. Customer Success requires you to shift the orientation of your company from your product or your sales to your customers' success. If you bet on Customer Success, you bet that if you deliver success for your customers, success for your business - profits - will come.

  • Law #1: It's A Top-Down, Company-Wide Commitment
  • Law #2: Sell to the Right Customer
  • Law #3: The Natural Tendency for Customers is Towards Churn

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