Glossary

Business Customer Management

Customer management is what your business needs to grow

Customer management is essential to the growth and success of a subscription-based business. When you rely on recurring revenue, managing customer relationships is crucial because you want your customers to continue to use your product and renew their contracts.

Customer Relationship Management: Drives sales growth. CRM software keeps sales processes organized and streamlined, ensuring prospects are given everything they need to become successful customers.

Customer Success Management: Drives renewals, upsells/cross-sells, and advocacy. CSM software focuses on keeping customers on track to achieve their desired results with your product.

Nurturing post-sale customer relationships can have a profound effect on your bottom line. Customer acquisition is expensive but with proper customer management, you can turn your happy customers into advocates that drive sales from within their social circle.

Gainsight for your business’ customer management

Gainsight’s Customer Success Management platform streamlines customer management so you can focus less on keeping track of data and more on developing healthy customer relationships. It’s a powerful tool that makes it easy for your team to manage renewals, track at-risk relationships, identify and nurture advocates, and more.

Gainsight gives your business the power to manage customer relationships by:

  • Sending warnings or alerts about at risk customers who are showing signs of churning
  • Preparing usage reports to identify drops in product/service usage
  • Providing automated, customizable customer surveys to identify dissatisfied customers
  • Tracking and measuring customer experience metrics
  • Analyzing customer interactions to understand customer needs

Gainsight works with your CRM, so whether you’re using Salesforce.com, Oracle, SAP, Microsoft Dynamics, or all of them combined, Gainsight can be your central source of customer data. To learn more about Gainsight’s capabilities, schedule a demo today.