Glossary

Customer Management CRM

The popularity of subscription based business model makes it necessary to ensure effective customer management to prevent defection and increase retention. Hence, for successful customer management, CRM (Customer Relationship Management) software is the best bet.

CRM helps companies effectively deal with current and future customers. It provides accurate customer business data that allows marketers to be well prepared right before customer interaction. Not only would it impress customers but also compel customers to stay. Gainsight's customer success management solution is one such platform that increases customer retention through early detection of at risk customers. Below are some benefits of Gainsight's customer management platform.

  • Get to know customers and their wants and preferences
  • Provide better customer service
  • Deliver right products and services to customers
  • Close more sales
  • Maximize profits
  • Improve customer loyalty
  • Reduce churn

For more information about CRM, visit www.gainsight.com.