Glossary

Customer Management Tool

Efficiently manage customers and deliver positive outcomes with Gainsight

What happens to your customers after they sign their contract? Without the right technology in place, this question can be hard to answer—and not having an answer is the first step down a spiral into churn.

Customer management tools or Customer Success Management tools can act as your central source of customer information. Its suite of features should keep you and your customers on track for success. If you don’t have a customer management tool, you risk:

  • Missing out on early warning signs that customers were not adequately using the product or achieving appropriate milestones which leads to churn.
  • Losing out on valuable customer sentiment and feedback. These are also necessary indicators of a customer’s success with your product.
  • Not getting the full picture because data is in disparate sources.
  • CSMs not performing to their full extent because they have to spend countless hours searching for the data they need to do their jobs.

Gainsight’s Customer Management Tool

Gainsight for Customer Success Management puts customer data at your fingertips, keeping you and your Post-Sales team up-to-date with all customer activity.

  • Customer 360 provides a central source of information across all your customer data sources
  • Success Plans allow you to store and track key customer goals
  • Advanced Outreaches fuels your one-to-many customer touches and provides powerful in-app survey and email-building tools
  • Health Scorecards aggregates usage data and customer feedback to give instant visibility into customer health

Schedule a demo to learn more about how Gainsight can significantly boost your retention efforts. Gainsight works with your CRM, so whether you’re using Salesforce.com, Oracle, SAP, Microsoft Dynamics, or all of them combined, Gainsight can be your first line of defense against churn.