Glossary

Customer Relationship Management Strategies

The fundamental goal of any enterprise customer relationship management (CRM) strategy is first to anticipate customer churn and second to improve the lifetime value of customers. For any business to succeed, creating and maintaining customer relationships needs to be a priority. Customer relationship management (CRM) focuses on managing historical customer data that includes product usage, support tickets, renewals, offers accepted and more.

Gainsight is a customer success platform that understands the need for successful customer relationships. Customers today interact with your business online and leave a digital trail of information.

Gainsight combines data from disparate sources into a single data warehouse with in Salesforce.com. This data trail has information that can offer you insights on the value they attribute to your business.

Using Gainsight, build customer relationship management strategies to improve customer experience, attend to their requirements and ensure a long-term recurring relationship.