Gainsight Glossary

Improve Customer Management

Customer management is the key to business growth

Customer relationship management is a cornerstone of strong businesses. It should be viewed as a priority within your never-ending list of to-do’s because how you handle customers directly affects the health of your business. One of the ongoing challenges that most businesses face is optimizing customer satisfaction and improving customer relationship management. Listed below are some steps to streamline the customer management process.

  1. Draft a clear Customer Success strategy
  2. Form a Customer Success team
  3. Establish processes and track progress
  4. Streamline processes and set up benchmarks

Enterprise businesses often have one or more CRM software which can make it nearly impossible to draw meaningful conclusions. Gainsight works with your CRM, so whether you’re using Salesforce.com, Oracle, SAP, Microsoft Dynamics, or other popular choices, Gainsight can be your central source of customer data.

Gainsight’s Relationships tools give you the power to:

  • Access and organize your customer relationship data and view this information in robust reports
  • Drill down into each account for quick access to individual customer information
  • Track the movements of your key sponsors to proactively identify risks and opportunities
  • Grow your relationship with Success Snapshots, automated email outreaches, surveys, and more

Gainsight works with your CRM, so whether you’re using Salesforce.com, Oracle, SAP, Microsoft Dynamics, or all of them combined, Gainsight can be your central source of customer data. To learn more about Gainsight’s capabilities, schedule a demo today.

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