The Executive Guide to Churn reveals how to measure revenue from existing customers and determine what the health of your customers can tell you about the future.
Your company’s value depends on growth – and if your company has a business model where your customer pays you over time, growth comes from new and existing customers. This ebook outlines the five critical forces in Customer Success and explains how companies can measure churn, control retention, and drive upsell to achieve higher customer lifetime values.
- What revenue are we losing from churn and gaining from upsell?
- How do we compare to other companies in growth and share?
- What does the health of our customers tell us about the future?